Portfolio
Case studies
This is a selection of my recent work across SEO content strategy, content writing, and cross-market localisation. Some projects are covered by non-disclosure agreements and cannot be shared publicly. Where I have permission, I've included live links and performance data.
SEO content strategy and writing
Oknoplast – windows and home improvement, B2C | France
SEO content strategy, article writing
Oknoplast needed content that could perform in a competitive home improvement market while remaining accessible to a non-specialist audience. I developed the content strategy and wrote a series of long-form articles covering technical topics: double and triple glazing, acoustic insulation, energy efficiency standards – in a register that was technically grounded but never cold.
Across 100 new articles written for Oknoplast, 48 currently rank in the top 10 on Google and 74 in the top 15. The strongest performers hold positions between 6 and 10, with click-through rates between 2.4% and 4.4%.
Blush Jewels – lab-grown diamond jewellery, B2C | France
Keyword research, product pages, category pages, blog content, metadata, glossary
Blush Jewels sells gold and lab-grown diamond jewellery, a category that requires both technical precision and emotional resonance. I handled the full content scope for the French market, from initial keyword research through to a reference glossary used across the site.
One of the localisation challenges was adapting the Dutch concept of Baargoud, jewellery given at childbirth, for a French audience where the tradition exists but the vocabulary does not. The solution was to build content around the occasion and the emotion rather than the term itself.
A Polish-language site is also in development.
Content audit and optimisation
Oknoplast – windows and home improvement, B2C | France
Legacy content audit, SERP and AI-search resilience
Following the content work carried out in 2025–26, Oknoplast commissioned a full audit of approximately 400 legacy pages. The work involves reviewing existing content against current GSC data, assessing SERP and AI-search visibility, and making merge, consolidate or retire decisions for each page, with the goal of ensuring the site's content works as a coherent whole rather than an accumulation of individual articles.
B2C content across lifestyle and home
Evergreen Garden Care (La Pause Jardin) – gardening, B2C | France
Blog content, French
Long-form gardening articles written in French for a B2C audience with varying levels of expertise. The register required a tone that informs without patronising: knowledgeable but approachable.
Execution on existing strategy
HubSpot – SaaS, B2B | France
Case study copywriting and editing, French
Case study copywriting and editing for HubSpot's French market, including an embedded video script. Delivered within an existing content framework and brand voice.
GitLab – DevSecOps, B2B | France
Technical content, French blog
Technical content writing and editing for GitLab's French blog, covering DevSecOps topics for a developer and security audience. Work involved adapting complex technical material into readable, accurate French without simplifying the subject matter.
Cross-market SEO content
GoCardless – fintech, B2B | France
French copywriting and SEO audit
Copywriting and SEO audit for GoCardless's French market, including content published under my name on their author page.
Post-purchase SaaS platform – e-commerce tech, B2B | UK
SEO translation FR→EN, keyword research, metadata
Full localisation of a comprehensive e-book into British English for a B2B audience, covering mobile commerce and post-purchase behaviour. Work included keyword seeding, SERP analysis, metadata creation, and adaptation for the US market.
OpenX – ad exchange, B2B | Poland
SEO content writing, Polish
SEO content writing for the Polish branch of OpenX, a leading US ad exchange platform. Content written for a Polish-speaking B2B audience in a technical programmatic advertising context.