Services
What I do
The goal is never more content. It's the right content, doing the right job.
Here's how that works in practice.
Content strategy and editorial direction
For SEO and marketing teams who know what they want to achieve but need someone to make the content decisions: what's worth producing, what isn't, and why.
I work from your business objectives and search data to define the topics, formats, and priorities that deserve time and budget. That includes keyword research, content planning, and the editorial calls that keep a strategy focused rather than diffuse.
Typically structured as a retainer or a defined strategy project.
Content writing within your strategy
For teams that already have a strategy, briefs, and research in place and don't need them revisited.
I step in as a writer and deliver content that fits your existing framework – your tone, your constraints, your internal process – without creating extra work for your team. You get content that holds to the standard your strategy requires, on time.
Available on a retainer or project basis.
Content optimisation and refresh
Publishing content is rarely the problem. Leaving it untouched for years usually is.
I review what's already on the site and prioritise what needs updating first – including pages that are quietly working against each other. Some pages need a structural rework. Some need new data and internal linking. Some need to be retired. The goal is to make existing content pull its weight again rather than leave it sitting there diluting what works.
Typically structured as a project, with ongoing retainer options for larger sites.
SERP and AI-search resilience audits
Search results look different now. AI-generated summaries, featured snippets, and zero-click results have changed which pages hold their position and which quietly lose visibility, often before the drop shows up clearly in analytics.
This audit identifies which pages on your site are most exposed to those shifts and which are well placed to hold. You get a clear list of what to fix, what to consolidate, and what to leave alone.
Structured as a standalone project.
Cross-market localisation and market fit
For businesses expanding into new markets or reviewing content that already exists there.
Localisation is not translation. Search intent shifts between markets, vocabulary carries different weight, and what works in one context does not automatically work in another. I adapt content so it makes sense to the audience it's written for: in how they search, what they expect, and what builds trust in that market.
Available as a standalone project or as part of a broader content strategy.
Conversion-focused SEO content
For teams whose content is generating traffic but not enquiries, sign-ups, or next steps.
The issue is usually structural: content that informs without directing, or that reaches the wrong stage of the funnel. I focus on clarity, intent alignment, and the kind of specific, credible detail that moves a reader from interest to action. This includes bottom-of-funnel assets: landing pages, FAQ hubs, product and service explainers.
Available on a project or retainer basis depending on scope.
Six services, each addressing a different content challenge.
Not sure which of these fits your current situation?
A short conversation usually works that out.